We've noticed a pattern
Product managers try AI. They experiment with ChatGPT, Claude, and other tools. They get some quick wins: faster drafts, better brainstorming, automated summaries. But when they try to use AI for the work that actually matters - customer intelligence, roadmap prioritizations, stakeholder management, the outputs fall short.
The reason? Missing context.
Generic AI tools don't know your domain, your customers, your strategic priorities, or your product. Without that context, you get surface-level outputs that look good but lack depth. You still need to do the real analysis yourself.
This is where most PMs get stuck.
They know AI should be able to help with time-consuming analysis work. But they don't know how to build the intelligence layer, the context system that feeds AI everything it needs to move from "writing assistant" to "strategic analyst."
That's what this course solves.
We teach you to build intelligence layers: structured context systems that power AI with your domain knowledge, customer data, competitive landscape, and strategic goals. With this foundation, AI can automate the analysis work you currently spend hours on manually.
This isn't about prompting better. It's about building systems that make AI fundamentally more useful for product work. Systems that integrate with your workflow, respect your data privacy, and produce insights you can actually trust.
We created this course because the current approach to "AI for PMs' is backwards.
Everyone teaches tools and prompts. No one teaches the foundational thinking that makes AI adoption sustainable. We're fixing that.
Frustrated with shallow AI outputs
You've tried using AI for analysis work, but the results are too generic to be useful. You spend more time fixing AI outputs than you'd spend doing the work yourself.
Struggling to turn insights into data-driven decisions
You have plenty of data and insights, but turning them into clear product decisions still feels like guesswork. You want AI to bridge the gap between what we know and what to build next.
Looking for systematic approaches, not hacks
You're tired of "50 ChatGPT prompts for PMs" lists. You want to understand the foundational thinking that makes AI systematically useful, so you can adapt as tools evolve.
Get 4 weeks of training with 2x 1.5h sessions per week
We’ll limit the seats in our course to maximize the individual learning experience
Join the community and exchange with product people of your cohort
Show your accomplishment with a certifacte and share it on linkedin
We'll give you another 1 hour individual coaching session
If you are not satisfied with the course, you'll get your many back.
This course builds on a "flipped classroom"-model. We'll provide you with 15-20-minute bite-sized knowledge videos to work through by yourself. During our live sessions, we'll focus on discussions, hands-on exercises, and best practices.
We aim to create a safe space to openly address emotional topics.
Through a combination of town hall and breakout sessions, you'll spend a significant amount of time with your cohort to build relationships and trust. This enables valuable coaching and feedback.
Through the course and numerous ways of connection, you'll build a strong and trusted network with peers in similar career stages facing similar challenges. We foster communication and exchange beyond the cohort through an ongoing community
channel.
Understand how AI reshapes the product manager’s craft
Build the mental models, vocabulary, and awareness to think systemically about AI.
Set up the technical environment and knowledge base for AI work.
Establish the foundation – tools and knowledge structure.
Module 3
Where AI Skills Meet Product Skills
Merge classical product skills with new AI capabilities.
Learn how to use AI and think as PM to amplify product work.
Use AI in end-to-end product scenarios and close the loop.
Build an AI-powered workflow that delivers tangible value.
Reflect, assess risks, and build a long-term learning path.
Develop the judgment and structures to integrate AI sustainably in your organization.
